Why Consumers buy Mega-Brand Name Food Even when they know it’s not Nutritious

“According to James Tillotson, PhD, MBA, professor at the Friedman School of Nutrition Science and Policy at Tufts University said the reason why big brand names survive, ‘mega-brands maintain their strong grip on our diet because consumers, food companies, and supermarkets are intertwined in a symbiotic relationship that yields great benefits for all three.’”

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