New lessons about buying organic

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“While most people may think a decisive factor in organic-food buying would be price, Demeritt and her colleagues don’t see it that way. ‘It’s more about which product, what it means to the consumer and the value they attach,’ says Demeritt. ‘Here’s an example: We will be shopping with a woman and she stops to put organic strawberries in her shopping cart. The strawberries cost $2 more than conventionally grown strawberries. The question is, why?’ The answer in this case was the woman was buying those strawberries for her children, and she had heard and read that strawberries have some of the greatest amounts of pesticide residues.”

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