Surge in Fuel Prices Significantly Influencing Buying Behaviors and Cooking Habits

I was contacted by a reporter a few days ago to confirm a statistic regarding the number of Americans who use grocery lists. To be honest, I had no idea what the percentage was, and was surprised I hadn’t looked it up before. Anyway, I found this FMI study linked below but I honestly don’t believe 46% of U.S. shoppers use lists. Do you?

According to ‘U.S. Grocery Shopper Trends, 2006,’ a study released in May 2006 by the Food Marketing Institute, “rapidly rising fuel prices are driving shoppers to use more economizing behaviors prior to and during their shopping trips… In response, consumers are buying fewer luxury items, cooking more and eating out less. They are also incorporating cost-cutting measures such as: Making a shopping list (46 percent).”

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