Online grocery shopping is back, and it’s quietly finding success

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“Whenever Chesapeake resident Katherine Skinner passes a toddler screaming, ‘Mommy, I want that!’ in the supermarket, she confidently pulls the parent aside and shares her secret for no-fuss, speed grocery shopping: Buy food by the byte. Once a week, Skinner visits Farm Fresh’s Internet Express Web site and spends about 10 minutes filling her virtual cart with food and other sundries. Skinner selects a 30-minute time frame for pickup, and when she arrives at the Farm Fresh of her choice, she’s given a stopwatch to make sure she’s checked out and on her way out of the doors in less than eight minutes.”

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