Why Consumers buy Mega-Brand Name Food Even when they know it’s not Nutritious

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“According to James Tillotson, PhD, MBA, professor at the Friedman School of Nutrition Science and Policy at Tufts University said the reason why big brand names survive, ‘mega-brands maintain their strong grip on our diet because consumers, food companies, and supermarkets are intertwined in a symbiotic relationship that yields great benefits for all three.'”

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