Eat Your Hybrid Veggies

· By on in

Innovation is sweeping through the farm sector, bringing surprises that go beyond exotic fruits jet-shipped from the ends of the earth. In many cases it is consumers who are influencing produce breakthroughs, just as they forced agribusiness to take organic food seriously. Years ago seed companies courted farmers with new seed varieties that promised big harvests of veggies that could stay fresh for seemingly impossible lengths of time. Today’s consumers are less interested in, say, rubbery tomatoes that last forever on a shelf, and more attracted to healthful produce that actually tastes good.”

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